At the end of this Policy, we will ask those of you located in the State of California, or the European Economic Area (which includes all EU countries plus Iceland, Liechtenstein and Norway) to click a box indicating that you agree to this Policy. If you do not wish to click the box, then please do not use the website.
INFORMATION THAT WE COLLECT
Personal Data is information that can be used to identify you specifically, including your name, shipping address, email address, telephone number or demographic information. You consent to giving us this information by providing it to us voluntarily on our website or any mobile application. You provide some of this information when you register with our application. You may also provide this information by participating in various activities associated with our website, including responding to us or contacting us with questions. Your decision to disclose this data is entirely voluntary. You are under no obligation to provide this information, but your refusal may prevent you from accessing certain benefits from our website or from making purchases.
Registration Data consists of the name, e-mail address, street address, username, and other contact information you provide us when using our application, both when you register your account and thereafter.
Derivative data is information that our servers automatically collect about you when you access our website, such as your IP address, browser type, the dates and times that you access our website, and the specific pages you view. When using our mobile application, our servers may collect information about your device name and type, your phone number, your country of origin, and other interactions with our application.
Social Networking Data
We may access information from social networking sites and applications, which may include public information. If you do not want us to access this information, please go to the specific social networking site and change your privacy settings.
Mobile Device Data
If you use our website via a mobile device, connect your mobile device with our product or use our application, we may collect information about your mobile device, including device ID, model and manufacturer, and geolocation information.
When using our website or mobile application, we may collect information such as Wi-Fi network, technical logs, date of product activation, battery measurement, manufacturing ID, debug technical information, and website cookies. When you use our product or connected device, we collect detailed measures of the actions initiated through the mobile application. For example, we collect information on use of our devices related to location, specifics of inventory monitored, and identification of animals and animal health.
We may collect information regarding the performance of individual device or product hardware components, firmware, software, and applications. Examples of the data we may collect include information related to memory and processor information, environmental conditions, systems failure, location, inventory, animal health and animal identification and personnel monitoring or providing health treatments to animals, and additional technical information from the application and device.
HOW WE USE YOUR INFORMATION
Your information allows us to offer you services including the use of our website, use of our mobile application, ability to fulfill our obligations to you, to customize your interaction with our company and our website, and to allow us to provide you with analytic reports. We may store your data and transmit it to a third party for processing. However, to the extent we process your data, we do so to serve our legitimate business interests (such as providing you with the opportunity to use our data analytics or services and interact with our website or mobile app).
Specifically, some of the ways that we may use the information and data described above are to:
- Create and administer your account;
- Register the product;
- Deliver any products or services purchased by you to you;
- Correspond with you;
- Contact you about new offerings that we think you will be interested in;
- Send you updates about our company or website;
- Deliver targeted advertising;
- Request feedback from you;
- Notify you of updates to our product and service offerings;
- Resolve disputes and troubleshoot any problems;
- Generate a profile that is personalized to you, so that future interactions with our website will be more personal;
- Compile anonymous statistical data for our own use or for a third party’s use;
- Assist law enforcement as necessary;
- Prevent fraudulent activity on our website or mobile app; and
- Analyze trends to improve our website and offerings.
WHY WE DISCLOSE YOUR INFORMATION
The following are specific reasons why we may share your information:
Third Party Processing
We may disclose your information to third parties who assist us with various tasks, including payment processing, hosting services, email delivery, and customer service. For more information, see the “Processing Your Information” section below.
We may share your data as required by law or to respond to legal process, including a subpoena, or as necessary to protect the rights, property, and safety of others. This includes sharing information with other parties to prevent or address fraud and to avoid credit risks.
To Protect Our Company
We may use your information to protect our company, including to investigate and remedy any violations of our rights or policies. We may also disclose your information as reasonably necessary to acquire and maintain insurance coverage, manage risks, obtain financial or legal advice, or to exercise or defend against legal claims.
Other Third Parties
We may share information with service providers, our investors, or other third parties for business purposes.
Sale or Bankruptcy
Our website may include hyperlinks to other websites not controlled by us. We suggest you exercise caution when clicking on a hyperlink. Although we use reasonable care in including a hyperlink on our own web page, we do not regularly monitor the websites of these third parties, and we are not responsible for any damage or consequences you suffer by using these hyperlinks. We are not bound by the privacy policies of any third-party website that you access by a hyperlink, nor are they bound by ours. We encourage you to read the Policies of those third-party websites before interacting with them or making purchases. They may collect different information and by different methods than we do.
We may disclose your personal data as necessary to comply with any legal obligation or to protect your interests, or the vital interests of others or our company.
Cookies, Log Files, and Web Beacons; Targeted Ads
Like many other Web sites, we make use of log files. These files merely log visitors to the site – usually a standard procedure for hosting companies and a part of hosting services’ analytics. The information inside the log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date/time stamp, referring/exit pages, and possibly the number of clicks. This information is used to analyze trends, administer the site, track a user’s movement around the site, and gather demographic information. IP addresses and other such information are not linked to any information that is personally identifiable.
PROCESSING YOUR INFORMATION
For the most part, we process your information in-house, but may also give it to third-party processors for processing. So, in those instances, it will be necessary for us to transmit your information to a third-party processor. More detail on third-party processing is detailed below.
The legal basis for processing your data internally requires both your consent to the processing and our need to conduct our legitimate business interests. Our purposes in processing this information, if we do, is to administer, maintain, and improve our website and offerings, to enter into contracts with you, to fulfill the terms of those contracts, to keep records of our transactions and interactions, to be able to provide you with goods and services, to comply with our legal obligations, to obtain professional advice, and to protect the rights and interests of our company, our customers (including you), and any third parties. For example, we may process the following data:
- Data associated with your account, such as your name, address, and email address.
- Data about your usage of our website, such as your IP address, geographical information, and how long you accessed our website and what you viewed.
- Data related to your personal profile, such as your name, address, profile picture, interests or employment details.
- Data that you provide us in the course of using our services.
- Data that you submit to us when you make an inquiry regarding our website or offerings.
- Data that you provide to us when you subscribe to our emails, including your email address and contact information.
- Data that you submit to us via correspondence, such as when you email us with questions.
- Any other data identified in this Policy, for the purpose of complying with our legal obligations, or to protect the vital interests of you or any other natural person.
Our website is hosted by servers located in the U.S. Therefore, if you reside outside the United States, some of your data will be transferred internationally to those servers. Transfers will be protected by appropriate safeguards.
We retain personal data as long as it is needed to conduct our legitimate business purposes or to comply with our legal obligations, or until you ask us to delete your data. For example, we will retain certain personal information indefinitely for the purposes of maintaining your account, unless and until you delete your account. Data that we gather for a specific and particular purpose, such as analyzing trends, will not be kept for longer than is necessary for that particular purpose. Data that is no longer needed by us for any of the purposes listed above will be permanently deleted.
You may request that we delete your data at any time. However, note that we cannot control the retention policies of third parties. If you wish to have any third parties, including those to whom we’ve transmitted your data, delete that data, you will need to contact those third parties directly. You may request from us a list of all third parties to whom we have transmitted your data.
SECURITY OF YOUR INFORMATION
We take all reasonable steps to protect your data and keep your information secure. We use recognized online secure payment systems and implement generally accepted standards of security to protect against personal data loss or misuse. However, no security measure is foolproof, and no method of data transmission can be guaranteed against interception or misuse. We cannot guarantee complete security of any information you transmit to us nor can we guarantee that the information you supply will not be intercepted while being transmitted to us over the internet.
We will notify you promptly of any known breach of our security systems or your data which might expose you to serious risk.
This website or mobile app is not designed for use by children under age 18, and we do not knowingly solicit personal data from anyone under age 18. If you are under age 18, do not access or use our website or related products or services. If you become aware that we have collected data of anyone under the age of 18, please contact us so that we may delete that data.
You have certain rights with respect to your personal data, as outlined below. Note that we may charge you a reasonable fee for actions that you ask us to take with respect to your data, unless otherwise set forth in this Policy. In addition, we reserve the right to request that you provide us with evidence of your identity before we take any action with respect to the exercise of your data rights. Further, your rights may be restricted or nullified to the extent they conflict with our compelling business interests, the public interest, or the law.
Update Account Information
You have the right to update or change any information you have provided to us. To update or delete your information, please contact us at email@example.com.
Confirm Personal Data and Its Use
You have the right to request that we confirm what data we hold about you, and for what purposes. You also have the right to confirmation of whether we process your data or deliver your data to third party processors, and for what purposes. We will supply you with copies of your personal data unless doing so would affect the rights and freedoms of others.
You have the right to change your consent to our use of your information. In such cases, we may require you to delete your account with us, as described above, and you may not have full access to our website.
Request a Copy of Data
You have the right to request a digital copy of the data that we hold about you. Your first request for a copy of your personal data will be provided free of charge; subsequent requests will incur a reasonable fee.
Transfer Your Data
You have the right to request that we gather and transfer your data to another controller, in a commonly used and machine-readable format, unless doing so would cause us an undue burden.
Delete All Data
You have the right to request that we delete all data that we hold about you, and we must delete such data without undue delay. There are exceptions to this right, such as when keeping your data is required by law, is necessary to exercise the right of freedom of expression and information, is required for compliance with a legal obligation, or is necessary for the exercise or defense of legal claims. Such a request may result in a termination of your account with us and you may have limited or no use of our website.
Emails and Communications
You may opt out of receiving future email correspondence from us by contacting us at firstname.lastname@example.org.
You may, in some circumstances restrict the processing of your data, such as when you contest the accuracy of your data or when you have objected to processing, pending the verification of that objection. When processing has been restricted, we will continue to store your data but will not pass it on to third party processors without your consent, except as necessary to comply with legal obligations or protect your rights or those of others or our company. In addition, you may opt out of any processing of your data altogether. Note however that doing so may result in the termination of your account and loss of access to our website.
CALIFORNIA PRIVACY RIGHTS
As of January 1, 2020, the State of California enacted its own unique regulations (the California Consumer Privacy Act or “CCPA”) that apply to a certain definition of businesses and specifically to California residents working with those businesses and/or accessing websites. If you are a resident of the State of California, we will comply with the CCPA to the extent that it applies to us and to you.
GDPR RIGHTS. If you are within the European Union, you are entitled to certain information and have certain rights under the General Data Protection Regulation. Those rights include: (a) the right to request access to your data that we store and the rights to either rectify or erase your personal data; (b) the right to seek restrictions on the processing of your data; (c) the right to object to the processing of your data and the right to the portability of your data; (d) to the extent that you provided consent to our processing of your personal data, you have the right to withdraw that consent at any time, without affecting the lawfulness of processing based upon consent that occurred prior to your withdrawal of consent; and (e) the right to lodge a complaint with a supervisory authority that has jurisdiction over issues related to the General Data Protection Regulation. We will retain the any information you choose to provide to it until the earlier of: (a) you ask us to delete the information, (b) our decision to cease using its existing data providers, or (c) we decide that the value in retaining the data is outweighed by the costs of retaining it.